This week, I decided to focus on one of my favorite downtown bloggers, Caroline (from Caroline on Crack). She uses a very distinctive voice in each of her posts, and is very enthusiastic abut communicating the subject matter in a creative and interesting way. For example, when Caroline introduces a new restaurant/bar she explored, she describes hr experience in a very colloquial manner, saying:
Being a foodist, you get pretty particular…OK, anal about your restaurant experience. Does the server fill your water glass in a timely manner, does the waitress give you a five-minute warning before last call for happy hour, how’s the price-to-portion ratio? So when I come across a restaurant where the overpriced food is less than stellar, the service horrible and the cocktails blah, I usually never return. Why would I when there are so many eateries in L.A. that actually hit all the marks?
What really stood out to my in this brief introduction to Rosewood Tavern was her common, everyday diction she uses in order to paint a vivid picture of what her restaurant experiences are like. In addition, the repetition of questions makes the reader ask he or herself if he/she has ever been in a similar situation, urging them to dig deeper than just an ordinary culinary/dining experience. Instead, Caroline conveys a different dynamic. She uses bold text to highlight her key takeaway, which is when she will never return to a restaurant if they don't fit her criteria. Furthermore, when she uses "blah" instead of ECT, we get a sense that Caroline is passionate about her experiences and twill not accept anything less than perfection. Moreover, she is banking on her audience to know what she is talking about, and uses the colloquial phrases to great a casual conversation without being to critical.
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